Tom Holland plays Peter Parker in Marvel’s “Spider-Man: No Way Home”.
“Spider-Man: No Way Home” broke the pandemic box office records this weekend, opening with estimated ticket sales of $ 253 million.
Not only is this the biggest film debut of 2021, but the third-best opening of all time after “Avengers: Endgame” and “Avengers: Infinity War”. Sony’s Sunday number is an estimate, however, and by Monday that number could potentially change slightly, lifting “No Way Home” up the charts.
In the end, Marvels “No Way Home” is not far behind “Infinity War,” which started in 2018 at $ 257.6 million. According to Comscore, “Avengers: Endgame” is the highest-grossing film opening of all time with $ 357.1 million.
“This weekend’s historic ‘Spider-Man: No Way Home’ results from around the world and in the face of many challenges reaffirm the unmatched cultural impact that exclusive motion pictures can have when made and marketed with foresight and determination,” said Tom Rothman, Chairman and CEO of Sony Pictures’ Motion Picture Group.
Audiences rushed to theaters early this weekend to see “No Way Home” before potential spoilers could have leaked online. resulting in a $ 121.5 million withdrawal on Fridayincluding $ 50 million from Thursday night preview shows. Sony reported that the film added $ 73.8 million on Saturday and estimates ticket sales of around $ 57.3 million by the end of Sunday.
Internationally, “No Way Home” fetched $ 334.2 million in 60 overseas markets, resulting in a worldwide profit of $ 587.2 million, the third highest global opening ever.
“This is positive evidence that moviegoers will show up with the right movie,” said Jeff Bock, senior analyst at Exhibitor Relations. “This is a win for the studios … so the studios with a multiverse of IP.”
Audiences rushed to theaters early this weekend to see “No Way Home” before potential spoilers leaked online. The box office saw a similar fervor in 2019 when Avengers: Endgame was released led to the highest national and global opening ever.
Box office analysts anticipate audiences will return to theaters to see the film multiple times, as they did with “Endgame,” and expect the film to see solid ticket sales over the next several weeks.
“No Way Home in particular has an added incentive not to miss any major spoilers that made it imperative to see this on the big screen,” said Shawn Robbins, chief analyst at BoxOffice.com.
While box office analysts were certain that “No Way Home” could easily top $ 100 million when it opened, which no other film did during the pandemic, it was unclear whether ticket sales were driven by a recent surge in coronavirus cases the United States would be dampened United States The Covid-Omicron variant has led to an increase in cases, even among fully vaccinated.
“What we’re seeing of ‘Spider-Man’ is really remarkable given the growing concern about the Omicron variant,” said Robbins. “… We have to be careful with short-term expectations as the pandemic continues to make everything volatile and hit the headlines every day. But at least for the moment, this achievement confirms the importance of theater exclusivity for the industry as well as the importance of ‘cinema’ in ours global culture. “
According to Steve Buck, chief strategy officer at research company EntTelligence, 20 million people are expected to see “Spider-Man: No Way Home”. That is more spectators than any home game during a season of the National Football League, he said.
Buck found that nine out of ten moviegoers saw the new “Spider-Man” movie this weekend.
“We’re living through box office history and a moment that will be relied on for years to come,” said Paul Dergarabedian, senior media analyst at Comscore. “No Way Home took command of cinemas around the world, captivating audiences hungry for the sheer cinematic escapism fun that only the communal cinema environment can provide.”