The Minnesota Twins partnered with Techstars launch accelerator for an unusual company: a funding and mentoring initiative for startups working at the intersection of sports, technology and entertainment. Over the next three years, around 30 startups will be selected to improve their skills under the guidance of potential funders and business leaders. Each of the three annual cohorts will last 13 weeks.
This will be the first accelerator of its kind in sports in Minnesota and the second of its kind to be operated and funded by a Major League Baseball club. The Los Angeles Dodgers supported a similar effort in 2015. Techstars is better known for its Farm to Fork Accelerator, which was launched with Cargill and Ecolab in 2019, followed by the United Healthcare Accelerator in 2019.
Techstars’ Minnesota Twins Accelerator will launch first-round applications on May 10th. A physical location for the mentoring initiative has yet to be determined, and the initiative is also looking for a managing director. Startups likely range from those focused on technology-driven fan engagement to digital media content, event innovation, and much more.
“The Minnesota Twins strive to innovate in the field and outside,” said Joe Pohlad, executive vice president of brand strategy and growth for the Twins, in a printed statement. “This new business strategy is helping us create a platform on which to connect with startups around the world.”
The first cohort will run from November to February 2022, with some remote work required, depending on public health guidelines. More information is available online at techstars.com/accelerators/minnesota-twins.