Mike Tyson joins the checklist of celebrities launching a hashish line

In this handout picture, Mike Tyson attends the Hublot x WBC “Night of Champions” gala at the Encore Hotel on May 03, 2019 in Las Vegas, Nevada.

Omar Vega | HUBLOT via Getty Images

Mike Tyson told CNBC that cannabis makes him “a different person” and that he is releasing his Tyson 2.0 cannabis line to help others who are looking for emotional and physical relief.

“It’s really all about the love of medicine,” said the co-founder and chief brand officer of Tyson 2.0. “I put a lot of time into farming and discovered the right strain.”

The former heavyweight boxing champion added, “It’s gotten pretty complex, but the best time of my life.”

Tyson 2.0 launched in Colorado on Friday through a partnership with Columbia Care, a US-based multi-state operator that currently operates 99 pharmacies in 16 states, according to its website.

“Based on Mike Tyson’s passion for cannabis and the insights he brought to the brand through his own positive results, we knew we needed to get this line of products to market as quickly as possible, which has as broad an appeal as we can are thrilled to be able to intensify our partnership at this point in time, “said Jesse Channon, Columbia Care’s Chief Growth Officer, in a statement. using our experience and size to bring them to fruition across the country. “

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The Tyson 2.0 brand will begin selling 1 ounce flower pouches of a variety of varieties – including the popular “Maui Wowie” – of varying potency at a price of $ 89.95. The average price for an ounce of cannabis in the US in November is $ 82, according to data from Cannabis Benchmarks. Tyson 2.0 plans to sell pre-rolls and 3.5-gram flower jars in the coming months.

“He doesn’t just write his name on a product. We won’t bring any product to market unless Mike agrees, ”Adam Wilks, CEO of Tyson 2.0, told CNBC. Tyson is involved in the research and development process, added Wilks. “Mike can actually choose the strains he prefers, with ‘Sour Diesel’ and ‘The Toad’ being some of his favorites,” he said.

“My best strain is ‘Sour Diesel,'” Tyson said with a smile as he explained his goal of building new and deeper relationships with his fans through cannabis. “It’s a strong bond with the buyer,” he said.

The boxing legend joins a long list of celebrities who have used her fame to promote lines of cannabis or CBD.

The family of music legend and cannabis advocate Bob Marley has the “Marley Nature” Cannabis line in 2016. Rapper and mogul Jay-Z got the “Monogram” Cannabis line in 2020. Actor and comedian Seth Rogen, best known for stoner comedies, started his “Houseplant” Cannabis companies in 2019. Martha Stewart launched her eponymous CBD Brand in 2020 and markets the wellness product line for humans and animals.

Tyson, 55, said he also uses his line of cannabis for wellness, noting, “I use them for life.”

“If I don’t use it for a week or three days, some of that ability, I’m a completely different person. And I’m not a personable person,” he said.