Marvel animator Brad Winderbaum says the animation in Marvels What If …? was inspired by the American illustrator of the 20th century, JC Leyendecker.
Brad Winderbaum, an artist for Marvel’s new animated series What if…?He explained why the show’s creative team chose an illustrative style that first hit the market more than 100 years ago.
“What happened if…? has a distinctive illustrative style, ”revealed Winderbaum in an interview with D23. “The aesthetic was developed by storyboard artist Bryan Andrews in collaboration with Ryan Meinerding, Head of Visual Development at Marvel Studios.”
Winderbaum added that both Andrews and Meinerding were inspired by the art style of American illustrator JC Leyendecker, who painted more than 400 front pages between 1896 and 1950, noting, “It’s a very difficult style to achieve.”
He said, “It’s very picturesque. The light spreads in a very unique way. We worked with this style and developed our own technique at the same time because it takes a 3D technique to get that 2D look.”
While Winderbaum jokingly referred to the scenes in What If …? as “Leynerding style” he added that it was “very Ryan Meinerding”. He concluded, “With the incredible background work from our production designer, it creates a very rich, photographic feel in a 2D comic-like world.”
Winderbaum also recently commented on what if …? The series ties in with the larger Marvel Cinematic Universe and explains, “All Marvel Studios projects are interconnected in some way. There is always potential. “
What if…? is an animated anthology series by AC Bradley that explores what would have happened if characters switched positions at several key moments that occurred within the MCU. The first episode of season 1, “What if … Captain Carter was the first Avenger?” illustrated what would have happened if Peggy Carter – not Steve Rogers – took the super soldier serum.
New episodes of What if …? Debut Wednesdays on Disney +.
CONTINUE READING: What if…? Captain Carter improves upon Red Skull’s MCU death
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About the author
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CBR News Writer Keegan Prosser is a writer, editor, and pop culture nerd based in the Greater Seattle Area. She has contributed to publications such as The Seattle Weekly, Rolling Stone Magazine, the Alaska Airlines Blog, and Android Central. Usually they can be found by browsing record stores, revisiting The Lord of the Rings, or revisiting the Harry Potter (book) series. Follow her on Twitter @keeganprosser.