MKTG Sports & Entertainment has secured a partnership with the Australian esports brand LetsPlay.Live.

Photo credit: LetsPlay.Live / MKTG

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According to the press release, this partnership is the first of its kind for the Australia and Oceania region and is expected to further cement LPL’s position as an influential brand in the region. At this point it is unclear what the two parties are focusing on. However, the press release states that both parties are looking forward to “strategic opportunities”.

Duane Mutu, CEO of LetsPlay.Live, commented: “LPL sees the tremendous value of partnering with a world leader in marketing and partnerships. Gaming and esports dominate the media market both locally in ANZ and globally, and we are honored that MKTG and its parent company Dentsu Sports International see the immense value of this industry and the content of LetsPlay.Live.

“We are incredibly excited to offer esports and gaming marketing opportunities to Australian brands and to support our regional ecosystem with their support.”

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MKTG Sports and Entertainment is an agency specializing in consulting services, campaigns and strategic planning. MKTG is a major commercial partner to the Australian Football League, Cricket Australia and other sports brands in the country.

Esports Insider Says: Despite Australia’s rocky road in esports, the region is also a place with great potential. With LetsPlay.Live being one of the top esports brands in the region and MKTG being a global powerhouse in traditional sports, we are sure to see interesting things to do in Australia and Oceania in the near future.

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