LAFC Signal Esports Leisure Group as Its Esports Event Platform Supplier in Multi-Yr Deal

Newark, New Jersey – (Newsfile Corp. – June 1, 2021) – Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the “Company”) has signed a multi-year partnership with Los Angeles Football Club (“LAFC”) becomes the provider of esports tournaments for the Major League Soccer (“MLS”) franchise. As part of the multi-year agreement, the company will host esports tournaments for LAFC using its Esports Gaming League (“EGL”) platform.

“We are excited to expand our reach in MLS through our partnership with LAFC,” said Grant Johnson, CEO of Esports Entertainment Group. “We are excited to add LAFC to our growing list of high-level professional sports organizations and look forward to helping the team build connections and engagement with its growing fan base.”

As a proud partner of LAFC, Esports Entertainment Group will leverage the gamer pictures in the Southern California market and will also work with LAFC players to create custom videos promoting the tournaments and in the team’s extensive ongoing digital marketing efforts, social media and Email includes, featured, mobile and online channels.

“MLS and our club have been at the forefront of integrating esports to attract and expand our audiences,” said Larry Freedman, co-president of LAFC and CBO. “The partnership with the Esports Entertainment Group will provide us with the platform to deepen the connections with our fans and at the same time to achieve a new level of engagement.”

“This is another great opportunity to promote eSports while bringing our brand to a large and engaged audience,” said Magnus Leppäniemi, EVP Esports at Esports Entertainment Group. “LAFC, like other top teams in the MLS, NFL, NHL and others, recognizes the quality of our robust platform and its ability to meet the demanding requirements of large-scale operations in the high-profile segment in the months ahead.”

The story goes on

EGL enables live and online events and tournaments in which gamers can compete against each other and enjoy a wide range of content related to eSports and video games on a proprietary technology platform. Services include turnkey esports events, live broadcasts, game launches, and online branded tournaments.

About the Esports Entertainment Group

Esports Entertainment Group is a full stack esports and online gambling company, powered by the growth of video games and the rise of esports with new generations. Our mission is to connect the world as a whole to the future of sports entertainment in a unique and enriching way that brings fans and players together. Esports Entertainment Group and its subsidiaries are well positioned to help fans and gamers stay connected and engage in their favorite sports. From traditional sports partnerships with professional NFL / NHL / NBA / FIFA teams, community-oriented tournaments in a variety of esports and local LAN cafes, EEG has impacted the full spectrum of esports and gaming at All Levels. The company has offices in New Jersey, Great Britain and Malta. For more information, visit

About the Los Angeles Football Club

Los Angeles Football Club (LAFC) began playing in 2018 and is the newest MLS football club in the greater Los Angeles area. The LAFC, the Supporter’s Shield Champion 2019, has set itself the goal of building a world-class football club that represents the diversity of Los Angeles and offers fans an incomparable experience. LAFC’s ownership group consists of local industry executives and innovators with intellectual capital, financial prowess, operational expertise and success in entertainment, sports, technology and media. Investing in world football and in Los Angeles, LAFC is building and developing the 22,000-seat Banc of California Stadium and a world-class training center on the Cal State Los Angeles campus. visit for more informations.


The information contained herein contains forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that could cause our actual results, activities, performance or achievements to be materially different from future results, levels of activity, or performance Achievements expressed or implied in these forward-looking statements. You should not rely on forward-looking statements as they involve known and unknown risks, uncertainties and other factors that in some cases are beyond our control and reflect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions regarding our business, business results, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons why actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they meet the requirements of the law.


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