Travel + Leisure Club is a new subscription travel booking and concierge service.

Travel + Leisure Group / Travel + Leisure Co.

From private jet clubs to theme park memberships, subscription services are increasingly the right choice when it comes to vacation and other leisure travel.

For example, Tripadvisor and Scott’s Cheap Flights – both free for users in their basic versions – each launched premium membership plans this year, giving those willing to pay an annual fee additional perks and access to special rates.

Now, Travel + Leisure Co., which owns around 20 resort, travel club and lifestyle travel brands, is underpinning its claim to the space with its new online Travel + Leisure Club, which is linked to editorial content in its characteristic Travel + Leisure magazine.

While all readers can now book trips to destinations presented in the publication via the new, free Travel + Leisure GO platform, club members receive premium perks such as exclusive travel routes and preferential prices and benefits, according to Noah., President of Travel + Leisure Group Brodski.

“When we acquired the Travel + Leisure brand in January, we heard many times from editors, subscribers and advertisers that with all this incredible content, it’s crazy that there isn’t a ‘book now’ button – we’ve done,” said he, referring to the acquisition of the brand by the former Wyndham Destinations, now Travel + Leisure Co., from Meredith Corp. as part of a $ 100 million deal.

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“And we created a subscription travel club that gives you access to incredible travel and leisure content, exclusive itineraries and editor-inspired trips along with really good bargain prices and benefits,” added Brodsky.

Subscription services are a trend across all industries thanks to the content and value the model brings to consumers, he said.

“This is what we are banking on here: That Travel + Leisure is a brand that can be the strongest player in the travel subscription sector,” said Brodsky.

Membership costs USD 9.95 per month after a free 30-day trial period at a special introductory price. That fee will eventually climb to $ 19.95, but at press time there was no timeframe for a price increase, according to a spokesman.

Subscribers get an average of 25% off retail rates at hotels and resorts, as well as member-only rates for car rentals, activities, and more, the company said. The inventory includes more than 600,000 properties, over 345,000 activity options, and products and services from all major car rental companies and dozens of major airlines.

Members also get a subscription to Travel + Leisure magazine and Concierge Services, which offer help with home renovations inspired by the publication’s photo series, to securing show tickets and restaurant reservations. The restaurant network includes more than 1,500 restaurants in 30 countries and 120 cities, where members receive perks such as free glasses of wine or additional courses.

Travel + Leisure GO, meanwhile, is “an open online travel website that combines inspiring travel stories, travel guides and curated travel routes with planning and booking tools, be it for everyday adventures or a one-off getaway,” the company said.

In recognition of Travel + Leisure magazine’s World’s Best Awards 2021, Travel + Leisure GO club members and visitors can book curated itineraries with top destinations, hotels and activities from this year’s winners. The customizable travel experiences start at $ 1,650 for a four-day stay with accommodations, activities, and ground transportation for two travelers.

Awards and agent loyalty

Charleston, South Carolina was named the # 1 US Destination for 2021 by Travel + Leisure magazine.

Traveler1116 | E + | Getty Images

For example, an impressive getaway to Charleston, South Carolina, which was voted the No. 1 city in the United States this year, includes overnight stays at the boutique Vendue hotel, a cruise in the harbor, and a tour of the city’s alleys and hidden passageways. A stay at the Viceroy Chicago, recognized as the top city hotel in the continental US, includes an “exclusive VIP” tour of the Art Institute of Chicago and a “private early access experience” at the Field Museum of Natural History.

Further afield, Travel + Leisure also offers itineraries in Mexico’s top resort, the Viceroy Riviera Maya in Playa del Carmen, and in Florence, Italy, which is considered one of the top 10 cities in the world. Hopefully, when the pandemic subsides, more overseas routes will be added, Brodsky said.

“We’ll be adding more global destinations in the coming months, but we’ve added more within the US because we know that consumers are more comfortable traveling within the country,” he said.

“These new curated itineraries are a tangible way to have the ‘World’s Best’ experience as they connect us to the world and nurture our fundamental human desire to bring authentic and extraordinary travel experiences to everyone,” said Jacqui Gifford, Editor-in-Chief von Reisen + Freizeit, in a statement.

This is really about expanding our mission of taking the world on vacation, with different clients in a different segment of leisure travel.

Noah Brodsky

President of the Travel + Leisure Group

Brodsky agreed.

“Travel + Leisure has done so well for 50 years at writing such an incredibly inspiring wealth of content, and even a family outing can be inspiring,” he said. “There is something amazing to do with every type of trip, anywhere you want to go, and we’ve got it all listed in one place – and club members are getting really incredible savings and additional concierge services. “

Both the Club and GO are currently available online – at clubtravelandleisure.com and go.travelandleisure.com, respectively – but mobile apps are in the works, Brodsky said. Club members can also book itineraries by calling the concierge service.

It is also planned to be involved in the advisory board of the “A-List” travel agencies of Travel + Leisure, said Brodsky, while the company itself is getting into the field of travel planning and booking. (The purpose of the publication is to compile an annual list of travel agents who specialize in various destinations and activities around the world.)

“I think it suggests people are taking all kinds of trips,” he said, noting that vacation planning can range from simple DIY web searches for the best prices to putting together an expensive trip of a lifetime. “Where you want, need or can afford spectacular advice from one of the best travel consultants in the world.”

“This is where the A-list comes in,” added Brodsky, noting that club concierges will offer referrals to specialist agents. “We absolutely see this as a continuum that will support the Travel + Leisure brand.”

What is not preferred is Travel + Leisure Co.’s own portfolio of traditional Wyndham Destinations vacation properties. “The Travel + Leisure Group operates completely independently of these and works with the editorial content of Travel + Leisure,” said Brodsky.

While his team plans itinerary bookings in line with the magazine’s editorial calendar, “we have no control over where they write about, hotels, cruises, or experiences,” noted Brodsky. “There is no crossover within the site.

“We are already the top player in the areas of the leisure travel industry that we have been to,” he added. “This is really about expanding our mission to take the world on vacation, with different clients in a different segment of leisure travel.”