Jacquemus Opens 24/24 Comfort Retailer Type Pop-up – WWD

SPREAD PINK: If you don’t like pink, enter this in Jacquemus 24/24 pop-up at your own risk. But if it does, the French designer’s two-day Parisian retail trade space is the place where you can find your solution – day and night.

Like the Pink 2 Christmas capsule that was launched on Tuesday, the store was revealed with the question “Do you still like pink?” and a glowing neon spells “Jacquemus 24/24 “on the light pink facade of the location 16 Rue de Richelieu in Paris‘1. Arrondissement.

Inspired by automated convenience stores, the pop-up for the launch of the Bambino Long bag will be open 24 hours a day, starting on Friday at 10 a.m. and ending on December 5th at midnight.

To achieve this, the 355 square meter room was filled with 90 automated lockers, with a digital screen serving as a cash register and catalog.

You can win the bag itself – in pink of course – as well as a selection from the Pink 2 Capsule Collection, including bucket hats, scarves and the Rond Carré candle, a collaboration with Belgian artist Ann Vincent, which is available in a very limited edition.

After completing the credit card-only transaction, customers are given a locker number and the code to unlock the door to receive their prize. Behind the scenes, regular refills ensure that the items remain available for the duration of the pop-up.

All of the products in the pop-up are also sold on the official Jacquemus e-commerce site – but where’s the fun in that?


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