Indoor leisure middle undergoes merger

An entertainment destination in Sterling Heights is racing into the future.

Since the Kart 2 Kart Entertainment Center first opened in 2000, owner Tony Eckrich has made a few adjustments over the years. With a full-service bar and racing go-karts that reach top speeds at speeds of around 60 mph, Kart 2 Kart was originally an adults-only destination, ideal for groups and company outings. As an adaptation to the recession of 2008 and ’09, Eckrich expanded the facility to accommodate junior karts and made Kart 2 Kart a destination for the whole family. He would expand ax throwing in 2018.

2020 would see her biggest changes yet.

“With the COVID-19 madness, the question arose: Will we be here next year?” Says Eckrich.

That question partly led Eckrich Kart 2 Kart to merge with Full Throttle Adrenaline Park, a like-minded company that first opened in Cincinnati in 2012. Today he is part of the Full Throttle Ownership Group, a growing company with six indoor go-kart racing tracks in Michigan, Kentucky and Ohio. They will celebrate the renaming of Novis JD Racing Indoor Karting to a different Full Throttle location later this month.

“Maybe there will be new signs with new names, but we still have the same great faces,” says Eckrich. “And we want to add more activities in Sterling Heights.”

At the beginning of this year, Eckrich introduced the Adrenaline Pass, an indication of a later company-wide rebranding in May. Guests can purchase the two-hour pass that guarantees entry to the park and access to its amenities.

“The two-hour pass came from Covid and with capacity restrictions. Historically, we have a one to two hour wait on a Saturday evening. The pass allows us to manage this and provide a better experience for our guests. And better value for money, ”he says.

“And the employees have more fun because they are not so stressed and overworked to cope with the crowds.”

In addition to indoor kart racing, ax throwing and its food and drink options, the Sterling Heights Full Throttle will also be adding some new activities soon. Eckrich expects that a virtual reality center and a “rage room” will be added somewhere in the next 90 days. Rage Rooms, a growing trend, welcome guests to smash televisions and old appliances with sledgehammers and other tools.

“At Full Throttle, I find confidence in the fact that we’re doing things similarly. We will preserve the integrity of what I developed over 20 years ago, ”says Eckrich.

“We have the same opinions on safety and that is our number one priority.

“The experience won’t change, but it will improve.”

Full throttle adrenaline park located at 42705 Van Dyke Ave. in Sterling Heights.