How one founder goals to earn a living administration a multiplayer recreation – TechCrunch

Aditi Shekar’s journey to entrepreneurship was very conscious, and while it wasn’t a childhood dream, it was the real version of the goals she had as a child. Fast forward to today, and Aditi’s company Zeta is on a rocket ship in the fintech space after recently jumping from a couples money management and virtual advisor app to a true financial solutions provider built from the ground up with shared financial management in mind became .

On this week’s episode of Found, TechCrunch’s Managing Editor Jordan Crook and I sit down with Aditi to talk about where she got her endless drive and determination from, and why she loves financial management (I try to get her zeal to let up on me, tb). We also go into why Zeta makes so much sense in the context of an area of ​​legacy financial solutions that generally fails to acknowledge that the way we manage and think money is different, especially when it comes to the dynamics between people , has changed significantly over the past few decades.

Aditi is definitely not afraid to get real what it takes to be an entrepreneur and embrace a vision that you truly believe in. And as always, Jordan and I feel deeply inadequate and ashamed of our life choices – but in a fun way.

We loved our time chatting with Aditi and hope you love hearing the episode. And of course we look forward to a subscription Found on Apple Podcasts, on Spotify, on Google Podcasts or in your podcast app of your choice. Please leave us a review and let us know what you think or send us direct feedback either on Twitter or by email to And please visit us again next week for our next featured founder.