Photo by Matt Odom
When Aaron Marino was a personal trainer in 2006, one of his clients – a meteorologist on the Weather Channel – admitted that he couldn’t make up his mind what to wear on the first date. After Marino helped him buy new clothes and prepare for the outing, he realized he’d stumbled upon a new business: image advice for men.
“There wasn’t a lot of style and grooming for normal men at the time, just a handful of high fashion magazines like Esquire and GQ,” says Marino. “I realized that there might be a market for my advice.”
With the drive and intensity of a fitness trainer, Marino soon built a loyal clientele and began posting videos on YouTube. Style, care and fitness advice were spiced up with hot tips, e.g. B. why sweat is sexy or that women love drummers. Its Alpha M. channel has more than 6 million subscribers and its line of products for care –Pete & Pedro– was featured on Shark Tank.
His youngest company is Salon Posta, a partnership with longtime hairdresser Stephen Posta. While looking for a location, the two discovered an empty building from 1848 in Marietta that was originally a United Methodist Church. After a year of renovation, which included building a mezzanine floor and installing indoor plumbing on an area of 5,000 square meters, the salon opened at the end of last year.
For their new Marietta Salon, Marino and Posta kept the historic building’s original tongue and groove ceiling and reproduced the arched windows, but added luxuries like plush velvet seating and Carrara marble bathrooms.
Photo by Matt Odom
The salon offers haircuts for men, coloring, beard shaping and grooming, as well as haircuts for women, extensions, hand-painted colors and balayage.
Marino’s styling tips for men
Don’t neglect skin care.
Washing your face mornings and evenings and using a moisturizer with an SPF of at least 20 can greatly improve the health and appearance of your skin.
Plan for regular haircuts.
Marino recommends men with medium-length hair make appointments every three weeks. those with shorter hair should opt for two at a time. Busy or Forgetful? Make a recurring appointment with your hairdresser or stylist.
Experiment with facial hair.
If you think you can’t grow a beard, think again. “Most men who have always been clean-shaven believe that their beard will look worse than it actually does.” He suggests expanding it for a month, investing in a maintenance kit, and trimming the edges regularly.
Maintain a simple grooming routine.
Cut off fingernails and toenails, pinch stray eyebrows, and regularly cut ear and nose hair.
Invest in great jeans.
Overwhelmed with options? Contact a trusted retailer such as J. Crew or Gap. Marino says medium washes with some stretch work well for all body types.
Opt for versatile footwear.
Marinos two points of contact? A neat pair of white minimalist leather sneakers and a simple slip-on Chelsea boot, both of which go well with jeans and business casual attire.
Pete & Pedro picks
Using a sea salt spray as a prestyler gives hair texture and soft volume without using a lot of product.
A versatile option for short and medium length hair, this high hold, low shine styling product provides hold without the hair looking wet or greasy.
Using a dandruff shampoo that is active in coal tar is the best way to combat flakes, says Marino.
If you’re looking for a light hold and that “no product” look, this shade is a helpful addition to your hair styling routine, according to Marino.
This article appears in our March 2021 issue.