COS COB, Conn., March 22, 2021 (GLOBE NEWSWIRE) – Chicken Soup for Soul Entertainment, Inc. (Nasdaq: CSSE), one of the largest operators of ad-supported video-on-demand streaming (“AVOD”) networks, reported today that it has increased its distribution of its Crackle Plus AVOD networks to 41 touchpoints, above its previous target, and is now expanding that initiative with plans to reach a total of 64 consumer touchpoints.
The Crackle Plus networks, including Crackle and Popcornflix, are available on a variety of platforms and services as both linear and VOD offerings. Crackle Plus networks are always free and offer a wide range of hit films, TV series, and original and exclusive programs. Expanding the distribution of Crackle Plus is an integral part of the company’s broader marketing strategy to attract more viewers to its original and exclusive content.
“Our company has found that proliferation has been shown to increase the number of viewers on our networks and can reach hundreds of thousands of new viewers over time. From leading digital platforms to major cable providers and smart TV manufacturers, we’re adding partners who we expect to bring new viewers to our crackle and popcornflix networks. As a result, we’ve reset our goal of 64 touchpoints by the end of this year, ”said William J. Rouhana, CEO of Chicken Soup at Soul Entertainment. “We are seeing encouraging early results in our overall audience growth efforts, including a significant increase in our Crackle network’s viewership in February compared to January this year.”
“Our goal is to make our free movie and TV content available to all viewers on all available platforms, including streaming devices, game consoles, connected TVs and FAST networks. As we add new distribution touchpoints and develop both new AVOD and linear channel offerings, we will continue to make it easier for consumers to find us, ”said Philippe Guelton, President of Crackle Plus. “This is how we’re gaining a growing audience of unique, hard-to-reach consumers for our advertising partners.”
ABOUT CHICKEN SOUP FOR SOUL ENTERTAINMENT
Chicken Soup for Soul Entertainment, Inc. (Nasdaq: CSSE) operates streaming video-on-demand (VOD) networks. The company owns Crackle Plus, which owns and operates a variety of ad-supported and subscription-based VoD networks, including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The company also purchases and sells video content through its subsidiary Screen Media and produces original long and short form content through Landmark Studio Group, the chicken soup for the Soul Originals division, and APlus.com. Chicken Soup For The Soul Entertainment is a subsidiary of Chicken Soup For The Soul, LLC, which publishes the famous book series and produces super-premium pet foods under the brand name Chicken Soup for the Soul.
This press release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements are statements that are not historical facts. Such forward-looking statements are subject to risks (including those set out in the Company’s Annual Report on Form 10-K for the year ended December 31, 2019 and the Quarterly Report on Form 10-Q for the nine month period ended September 30, 2020) and Uncertainties that could cause actual results to differ from the forward-looking statements. The company expressly disclaims any obligation or obligation to publicly release any updates or revisions to the forward-looking statements contained herein to reflect changes in the company’s expectations regarding them or changes in the events, conditions or circumstances on which any statements are based. Investors should be aware that actual results could differ materially from our expectations and projections if our assumptions underlying the projections contained herein prove inaccurate or if known or unknown risks or uncertainties occur.
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