Google Meet receives new video filters, effects and augmented reality masks for personal calls on iOS and Android. announced the search giant. They are available during a call via the glitter icon in the lower right of your video feed, which displays a carousel of various effects, including color filters and animated AR face effects. Most of the options are only available for personal Gmail accounts, while Workspace users need to be more professional with a limited range of blur and virtual background options.

The new video effects are the latest example of Meet’s shift from targeting corporate and business users to a more general consumer targeting after Google released Meet free for private Google accounts last year. The filters are very similar to those was already available for the consumer-focused duo video chat service from Google and 9to5Google previously reported that the company plans to replace Duo with Meet at some point.

When trying to understand all of Google’s messaging products, don’t worry. you’re not alone. Fortunately, we may soon have one less Google service to keep an eye on.