Home Money Fourth Avenue Winter Road Honest in jeopardy if cash isn’t raised

Fourth Avenue Winter Road Honest in jeopardy if cash isn’t raised

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TUCSON, Ariz. (KOLD News 13) – The Fourth Avenue Merchants Association needs community help to make this year’s Winter Street Festival a reality.

The association is dependent on the street festival for its operation, but the last three trade fairs have been canceled due to the pandemic.

“Since we are 99% funded by the street festival, the failure to continue the street festival could definitely lead to the demise of the Fourth Avenue Merchants Association and everything we do to help small businesses down here,” said Daniel Matlick, board president of the Trade Association Fourth Avenue.

Every year the fair attracts hundreds of thousands of people and brings in hundreds of thousands of dollars. Matlick said the street fair money will be used to pay the upfront costs of the event and the rest will be used for upkeep along Fourth Avenue.

“We’re able to maintain the streets, the garbage, the power washing, and make Fourth Avenue a place people want to go,” said Casey Anderson, chief operating officer of the Fourth Avenue Merchants Association.

The street festival is also a big money maker for the traders, restaurants and artists involved.

“We have a tent out there and the store is open too,” said Tonia Clevenger, an employee at Rustic Candle on Fourth Avenue. “It’s just great fun and very busy.”

Clevenger hopes the tradition will return this year in the interests of businesses and those who love Fourth Avenue.

“A lot of people describe the avenue as the heart of Tucson,” she said. “It’s the eclectic feeling that brings Tucson together.”

Marlick said the club is working on reserve funds and will need to raise about $ 280,000 to hold the Winter Street Festival, which is scheduled for December 10th, 11th and 12th. Find out more about the fair and how you can donate. here.

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