“We are incredibly proud and humble to see how quickly our brand has grown over the past few years,” said the founder and CEO of Dr. Squatch. Jack Haldrup. “Our goal is to inspire and educate men to be happier and healthier. We look forward to reaching new audiences at the Big Game on Sunday and educating millions of new consumers about the Dr. Squatch brand.”
The 30-second spot created with San DiegoCreative and performance marketing agency Raindropsis an addition to the brand’s viral collection of entertaining, yet educational, branded videos. The ad includes the best moments from the brand’s popular videos, including fan-favorite playful moments like “You’re not a dish, you’re a man,” but updated with an even more powerful version for the big game. Still true to its viral roots, comedian James Schrader is the focus to Dr. Squatch’s mission to entertain and educate men with an enthusiastic approach about the importance of natural personal care products continues to advance.
“Our advertising strategy was and is to entertain and educate men. We want our content to show boys that natural personal care products are the right choice, but in a fun and easygoing way,” he adds Josh Friedman, Marketing Director. “We have seen this type of communication resonate and we are excited to bring Dr. Squatch to the top of the biggest traditional advertising event of the year.”
About Dr. Squatch
Dr. Squatch is a men’s natural soap and personal care company and one of the fastest growing natural personal care companies in the country $ 100 million Dr. Squatch’s hero products are natural cold process soaps, deodorant, shampoo and conditioner, and toothpaste. Dr. Squatch sells high quality men’s personal care products from America and wants all men to feel and smell like a champion.
SOURCE Dr. Squatch