Corridor of Fame Resort & Leisure Firm Extends Settlement with PepsiCo Drinks North America

CANTON, Ohio – () – The Hall of Fame Resort & Entertainment Company (“HOFV” or the “Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company focused on the power of professional football, announced today announced that it has expanded its business agreement with PepsiCo Beverages North America as the Hall of Fame Village non-alcoholic beverage partner, with support from Johnson Controls (“The Destination”). Pepsi beverage products continue to be sold at destination and in all of its assets, including the Tom Benson Hall of Fame Stadium, the DoubleTree by Hilton hotel, and the National Youth Football and Sports Complex.

“We are proud to partner with Pepsi to share its line of products in our Destination Assets,” said Erica Muhleman, Executive Vice President, New Business Development / Marketing & Sales at HOFV. “This partnership is an example of yet another world-class organization on our list of renowned affiliated brands that recognizes our value as a company as we continue to grow our diverse businesses. As soccer fans and visitors alike are sure to return to personal events and vacation trips, this agreement allows us to continue offering our guests high quality branded beverage options in each of our hotels. ”

The expanded partnership enables the continued sale of Pepsi beverage products such as Gatorade, Aquafina, Pepsi and Diet Pepsi to athletes and spectators visiting the destination. The extended options not only include regular provision at the destination, but also the presence at all events planned by HOFV this year, including:

  • Women’s football alliance championship weekend

  • The Highway 77 Music Festival with Dan + Shay, Kelsea Ballerini and others

  • Two Pro Football Hall of Fame anchors

  • The Black College Football Hall of Fame Classic

  • The Hall of Fame game with the Pittsburgh Steelers and Dallas Cowboys

Pepsi is just one of many well-known brands associated with HOFV, including Topgolf Swing Suites, Shulas Restaurant Group, Republic Services, Blue Technologies, and Spectra Partnership.

About the Hall of Fame Resort & Entertainment Company

The Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company that works with the Pro Football Hall of Fame to harness the power and popularity of professional football and its legendary players. Hall of Fame Resort & Entertainment Company, headquartered in Canton, Ohio, owns the Hall of Fame Village, operated by Johnson Controls, a versatile sports, entertainment, and media destination around the Pro Football Hall of Fame campus. Further information about the company can be found at www.HOFREco.com.

About PepsiCo

PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo posted net sales of more than $ 70 billion in 2020, powered by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream. PepsiCo’s product portfolio includes a wide variety of enjoyable foods and beverages, including 23 brands, each with estimated annual retail sales of more than $ 1 billion. Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning on purpose. “Winning with Purpose” reflects our ambition to win sustainably in the market and to embed purpose in all aspects of our business strategy and our brands. For more information, visit www.pepsico.com.

Forward-Looking Statements

Certain statements made herein are “forward-looking statements” within the meaning of the “Safe Harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words and expressions such as “opportunity,” future, “” will “,” Aim “and” looking ahead, and other similar expressions that predict or indicate future events or trends, or are not statements of historical matters. These forward-looking statements are not guarantees of future performance, conditions, or results and involve a number of known and unknown risks, uncertainties, assumptions, and other important factors, many of which are beyond the control of the company and which could lead to actual results or material differences differ from those discussed in the forward-looking statements. Important factors that could, among other things, affect actual results or results include the inability to anticipate the anticipated benefits of the business combination. Costs related to the business combination; the inability to maintain or maintain listing of the Company’s shares on the Nasdaq; the company’s ability to manage growth; the company’s ability to execute its business plan and deliver on its projections; potential legal disputes in which the company is involved; Changes in applicable laws or regulations; general economic and market conditions that affect demand for the company’s products and services, particularly economic and market conditions in the resort and entertainment industries; the potential adverse effects of the ongoing global coronavirus pandemic (COVID-19) on capital markets, general economic conditions, unemployment and liquidity, the company’s operations and staff, and the risks and uncertainties that from time to time affect our Discussed reports and other public filings with the SEC. The company assumes no obligation to update or revise any forward-looking statements as a result of new information, future events or for any other reason, except as required by law.