Newark, New Jersey and Cleveland, Ohio May 26, 2021 – Esports Entertainment Group, Inc. announced a multi-year partnership with the Cleveland Cavaliers to become the official esports tournament platform provider for the NBA franchise. Under the new multi-year contract, the company will run three co-branded esports tournaments annually for the Cavs using its Esports Gaming League (“EGL”) platform.

“Our EGL platform continues to grow in popularity among professional sports companies,” said Grant Johnson, CEO of Esports Entertainment Group. “We are excited to announce the Cavs as the first NBA team partnership. Our robust tournament platform will help the Cavs.” Strengthening connections with their fans and creating new opportunities for engagement. “

As a proud partner of the Cavs, the Esports Entertainment Group will receive LED signage on the courtyard for all regular season home games in Cavs in the coming 2021-2022 season and will be the presentation partner of an annual night on the topic of sports. Esports Entertainment Group will leverage Cavs’ ongoing digital marketing efforts spanning social, email, mobile and online channels to promote the tournaments. The partnership also includes Cavs Legion GC, the team’s NBA 2K League subsidiary, with brand awareness on the player’s physical jerseys and in-game. Cavs Legion will also host an upcoming NBA 2K tournament operated by EGL.

“The growing popularity of esports provides our team with a great opportunity to forge deeper connections and engagements with our fans,” said Matt O’Brien, vice president of global corporate partnerships for Cleveland Cavaliers. “We believe these tournaments will be very popular with our fans and are a fun way to compete with players from around the world in a fun and social environment.”

“Working with the Cavs and other top teams in the NFL, NHL and other countries provides strong endorsement of the quality of our robust platform and its ability to meet the demanding requirements of large-scale, high-profile deployments,” said Magnus Leppäniemi, President of Esports at Esports Entertainment Group.

EGL enables live and online events and tournaments where players compete against each other on a proprietary technology platform and enjoy a wide range of content related to esports and video games. Services include turnkey esports events, live broadcasts, game launches, and online branded tournaments.