Reno, Nev. and LAS VEGAS, January 25, 2021 / PRNewswire / – Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars” or “CZR”) today announced a strategic investment in the daily fantasy sports platform SuperDraft, Inc. (www.superdraft.io). The investment complements Caesars’s strong mobile sports and gaming network with an innovative fantasy sports platform that further strengthens the customer acquisition and retention pipeline for both online and stationary customers.
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Caesars Entertainment, Inc. today announced a strategic investment in the daily fantasy sports platform SuperDraft, Inc.
With the investment, Caesars will take an initial minority stake with the option to increase its stake by up to 100% over time to a predetermined level. The partnership positions SuperDraft as an exciting new option and dominant force in the everyday fantasy sports industry.
“The addition of daily fantasy sports fits in seamlessly with our strategic vision for mobile and online sports,” he said Tom Reeg, CEO of Caesars Entertainment, Inc. “SuperDraft’s innovative multiplier game mode is unique in the market and, in our opinion, offers a tremendous opportunity to strengthen our position in the sports gaming landscape.”
Active in seven professional sports in more than 35 states, SuperDraft features a unique game mode that attracts casual fans as well as experienced players. The multiplier mode replaces the traditional wage cap for fantasy teams with a multiplier that is applied to each player. This allows maximum flexibility in team building and creates more opportunities for everyone to win.
As part of the investment, SuperDraft will join the Caesars online brands, the World Series of Poker, Caesars Online Casino and upon completion of the acquisition. William Hill, as part of a whole range of mobile and online gaming channels.
“We are very excited to be part of Caesars’ powerful gaming ecosystem,” he said Steve Wang |, CEO & Founder of SuperDraft Inc. “Daily fantasy gamers deserve a breath of fresh air, and we are here to change the industry. SuperDraft is now well positioned to accelerate its growth with financial staying power while remaining consumer-friendly.” through larger competitions to boost and better rewards for players of all interest levels. “
At the start of the partnership, SuperDraft will launch its first $ 1 million Tournament on February 7th – the SuperMillion Big Game competition. Starting today, opportunities for both paid and free entry competitions will be offered daily to give everyone the chance to win a ticket and compete for it $ 300,000 1st place price. Additionally two $ 100,000 Competitions with $ 20,000 First place prizes are given out on Big Game Day to bring something to everyday fantasy players of all paperbacks.
SuperDraft becomes part of Caesars’ single wallet solution that gives members more options to play online and in person. It is expected to be tied to the industry-leading Caesars Rewards program, which allows players to redeem credits that can be redeemed for rewards and experiences online or at any of the Caesars Casino resorts across the country.
“Caesars is a strong strategic partner that will enable us to further enhance our industry-leading tech stack and provide an enhanced player experience,” he said Nate Hunter, SuperDraft CTO and Co-Founder. “Now SuperDraft can adapt to the market faster than the institutional daily fantasy providers, offering our players unmatched prices, loyalty rewards and exclusive VIP opportunities.”
For more information visit: www.caesars.com/superdraft
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the world’s most diversified casino entertainment providers. Since its inception in Reno, NevadaCaesars Entertainment grew in 1937 through the development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the brand names Caesars®, Harrah’s®, Horseshoe® and Eldorado®. Caesars Entertainment offers a variety of amenities and unique destinations, with an emphasis on creating loyalty and value for its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.
About SuperDraft, Inc.
SuperDraft, Inc. is based in New Hampshire You can play fantasy games daily in the United States using the SuperDraft DFS app, available on iOS, Android, web, and desktop. The company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy gamers. With unique game modes like the multiplier mode, SuperDraft levels the playing field and offers new ways to play and win with more possible line-up combinations than the competition. The result is a game that is easier to play and quicker to understand. These daily fantasy sports competitions are legal in more than 35 states. The free contests are available in all 50 states. For more information, please visit www.superdraft.io.
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Although Caesars believes that its expectations in making such forward-looking statements are based on reasonable assumptions, such statements could be influenced by factors that could cause actual results and results to differ materially from those projected. There are a number of risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements contained elsewhere in this press release.
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SOURCE Caesars Entertainment, Inc.