FRESNO, Calif. (KSEE) – As we near Breast Cancer Awareness Month in October, there is a unique opportunity to support the fight against breast cancer and perhaps collect a treasure or two along the way.

Saving for treasures, hunting for special or useful items at a bargain price. It happens every day at the American Cancer Discovery Shop in Fresno.

“We just have a nice shop. It’s not marketed like a thrift store. It really is a beautiful boutique, ”explains Branch Manager Bonnie O’neal.

Saturday September 25th marks 56 years for Discovery Shops. Founded in Los Angeles in 1965 by a woman named Denise Noel, who socialized with the Hollywood elite and raised money for the American Cancer Society through the sale of her donated goods.

Today 45 Discovery Shops are scattered across California, including the one in Bullard and West in Fresno.

The store is beautifully decorated by store volunteers, many of whom are cancer survivors. It is filled with donated clothing for men, women and children. And household and decorative items galore, with all proceeds going towards research, education and support for cancer patients.

“Absolutely, that’s the main reason we’re here and it feels good every day to know,” said O’Neal.

The Discovery shop also stocks wigs donated by local wig shops. Cancer patients can choose one for free.
“And if you need one more, you can come back and get a new one,” O’Neal explained.

Every item on display has been curated for quality. Some of it is extremely high-end. In fact, on October 28th for Breast Cancer Awareness Month, customers will be able to shop from a special collection of designer clothes and accessories.

“We saved goods, as you can see. We have some nice, nice items here. Salvatore Ferragamo, Louis Vuitton, Chanel, ”said O’Neal.

Whether you donate to the shop or buy here, it’s a win all round.

With the ultimate winner is the American Cancer Society and the important community it serves.

The Fresno Discovery Shop is open Monday through Saturday, 10am to 5pm. You can support it by shopping to donate your used items, with all proceeds going to benefit the American Cancer Society.