A virtual band of four expensive cartoon monkeys from the Bored Apes Yacht Club’s NFT collection hopes to be the next big hit in the music industry.
The primate band called KINGSHIP will be making music, performing on the Metaverse, and releasing many NFT collectibles. It’s inspired by Gorillaz, Damon Albarn’s cartoon band.
The big music label Universal supports the unique act and KINGSHIP will join its artist base alongside Billie Eilish, Queen, Taylor Swift and Nirvana.
– KINGDOM (@therealkingship) November 11, 2021
The collectable 10,000 NFTs in the Bored Ape Yacht Club have always brought more expensive Awards this year. Last month, Bored Ape NFTs were valued at more than $ 95 million sold, at an average price of $ 170,000.
KINGSHIP’s band manager, Nicholas Adler, told Cointelegraph that his team wanted to “lead the way musicians and artists engage with Web3”. Adler also manages Snoop Dogg.
“There are a lot of musicians in the NFT field, they get involved, they buy NFTs or they do basic art drops, but nobody has creatively published music yet.”
The four monkeys in KINGSHIP belong to early collector Jimmy “j1mmy” McNelis, who recently sold another of his Bored Ape NFTs for a staggering $ 3.4 million at Sotherby’s auction.
Adler told Cointelegraph that he had known McNelis personally for about a year before Celine Joshua, the founder of 10:22 PM, Universal’s “next-gen” label, was approached about him. He says Joshua has a knack for signing “very innovative acts” and calls 10:22 pm a “Web Three Label”.
“You’re ready to really break with shape and do things that aren’t traditional,” Adler said.
After connecting with Joshua, Adler suggested doing business with McNelis, who owns nearly 80 Bored Ape NFTs.
“When she and I met it was really perfect timing,” he said. “Because we didn’t have to buy every monkey we could get our hands on, we could choose from a really interesting and amazing safe.”
As for the future of KINGSHIP, Adler says, “The narrative is really being developed. This is done in real time, as I think most of the NFT room is happening in real time. “
“The most important thing for us was to develop a really strong narrative about these monkeys. The aim is to make it concrete. Who are these characters? What is their background? What motivates you What instruments do they play? Who is represented? “