Auburn quarterback Bo Nix wasted no time getting paid, posting his first paid confirmation at 12:01 a.m. on the first day NCAA players were able to monetize their names.
Nix has their QVC display ready to hand. He trained for this moment. An opportunity to praise the benefits of sweet tea in plastic bottles around the world, which is difficult since most bottled teas taste like sweetened dishwater.
This is the result of new NIL laws that for the first time allow athletes to benefit from their name and likeness. So it was too good for him to take that sweet, sweet tea money to pass up.
We’ll see more of this and I’m here for that. Not only will it be a chance to see athletes getting paid, but it will also result in amazing local advertising that we wouldn’t see if it weren’t for a sports star. Like Alexander Ovechkin’s “Eastern Motors” ad in DC
It’s a brave new era.