American Greetings varieties partnership with leisure large Roc Nation

American greetings has partnered with the entertainment company Roc Nation to create custom digital greetings as well as physical and virtual greeting cards.

Specific terms of what Westlake-based American greetings in a Press release described as a “multi-year multi-artist partnership” with Roc Nation have not been disclosed. The press release states that this is the first line of digital and physical greetings from Roc Nation.

American Greetings said in the publication that the products are being developed “in collaboration with the authentic voices” by Roc Nation artists. No artists have been identified who are part of the arrangement.

The digital products will be available worldwide and will be released in 2021, according to American Greetings. Added that “there will be more (information) on physical card availability” and consumers can register for product alerts Here, at

The first products become part of American Greetings’ “Celebrity SmashUps” Series of digital maps featuring shareable videos from people you know including Donny Osmond and Shaquille O’Neal.

Brett Yormark, Roc Nation’s president of business operations and strategy, said in a statement that the partnership “enables Roc Nation and its talent to create a deeper bond with their audiences.”

Rob Matousek, executive director of direct-to-consumer business at American Greetings, said the partnership “reflects our commitment to creating authentic content that is relevant and accessible to all”.

Roc Nation was founded in 2008 by JAY-Z who is having a big Cleveland-related week and has just been announced as a member of the Rock & Roll Hall of Fame class of 2021. The company represents recording artists, producers, songwriters, and more professionals in the entertainment and sports industries.