Health

Alumni elevate cash for most cancers, males’s well being with growing-out-mustache marketing campaign

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The facial hair waxing for the month of November is very important to Adam Brodstein. He is a member of Syracuse University’s fundraising team for Movember, an annual campaign to raise awareness of prostate and testicular cancer, as well as mental health and suicide prevention. Growing out a mustache or facial hair is the iconic symbol of the fundraising challenge.

“I almost never have facial hair. I wear a mustache all month and so many of my friends come up to me and ask, ‘Oh, what’s your mustache?’ ”Said Brodstein. “It just gives me one excuse to talk about it.”

Brodstein, a 2018 graduate of SU, joined the university’s Movember fundraising team while studying. However, he is not alone in his efforts. The SU team, Boys Things, has over 100 members, many of whom are SU alumni or current students. Boys Things has been part of Movember for almost a decade, growing in size and money every year. Boys Things is Movembers’ No. 1 University Team in terms of money raised, and the No. 4 team in the United States for 2021 and raised over $ 67,500 by Sunday evening.

“We all realized that (Movembers Mission) really has an impact on all of our lives. And then (Boys Things) really got expanded, ”said Brodstein.

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Movember was founded in Australia in 2003. Originally it was only supposed to raise money for prostate cancer and men’s health. Over the course of nearly two decades, Movember, an abbreviation of the words mustache – or “mo” for short – and November has grown into a global initiative in which teams collect donations 19 countries plus Hong Kong. Individuals, teams or companies can take part in the initiative. Individuals can also donate to the cause through a participating fundraiser or team.

Boys Things has grown under the guidance of 2017 graduate Michael Dellon. He is currently the team’s captain and has been in this role for seven years. Dellon’s journey with Movember began as a philanthropic project within his fraternity. However, his personal commitment to Movember has led him to expand the reach of the fundraiser since he graduated.

“The reason I became captain is because I actually survived cancer twice, so it was something that really got me excited,” said Dellon.

Movember and Boys Things rely on grassroots donations, with members posting on social media and contacting family and friends.
Courtesy Michael Dellon

Dellon contributed to the success of Boys Things fundraising as captain. His goal is to increase member engagement on the team by promoting social media advertising and grassroots fundraising.

“I always move the goalposts a bit,” said Dellon. “We met our goal of ($ 60,000); I’ll probably move that to something that’s achievable but higher. “

This year Dellon and other celebrity Boys Things held a personal fundraiser at The Craic, a Brooklyn bar where the team raised nearly $ 10,000. The personal fundraiser was Boys Things’ biggest event this month, and Dellon hopes to host more of it. He also wants to supply the SU alumni in cities outside of New York City.

“I think it might be cool if we have another event in Boston or LA,” said Dellon. “If we have the team out there that supports it in some way, then we are definitely something to be prepared for.”

The team emphasizes its basic approach to fundraising and relies on the connections maintained through the team’s social network. This method encompasses a variety of fundraising strategies, including reaching out to individual family members and friends and posting graphics on social media.

Noah Garson, a 2018 SU graduate and third highest fundraiser for Boys Things, has been participating in Movember for five years. He has had success at fundraising on Instagram, relying on consistent story posts and reminders from the month-long campaign. He stressed the importance of having a strong reason for fundraising.

“I think I raised about $ 300 in my first year. But since then … I find a different motivation every year. It was the first few years for Michael, ”said Garson. “In 2019 my father was diagnosed with cancer. And that was above all my motivation. “

Within the Page for boys things There is a tracker on the Movember website for the money raised by the team as a whole and the money raised by each member. These features provide an easy way for the team and individual members to track their progress and growth from year to year and continuously break their own records.

Due to the team’s success in the leaderboards this year, Dellon would like to continue recruiting fundraisers at the SU and increase the presence of the fundraising initiative on campus.

“It’s all about not just recruiting more people, but the right people, and getting the word out where we can,” said Dellon. “The greatest thing is simply trying to make the team an extension of Syracuse and leaving it open to anyone who wants to help and make a difference.”