VANCOUVER, British Columbia, March 4, 2021 (GLOBE NEWSWIRE) – ESE Entertainment Inc.. (TSXV: ESE) (OTCQB: ENTEF) (the “Companies“or”THE“) is pleased to announce that it has reached an agreement with the Ultimate gaming league (“UGL“) for the distribution of its Madden esports event (the”eventThe event will take place on March 7, 2021 starting at 5:00 p.m. EST / 2:00 p.m. PST and will take place at Snoop Dogg‘s connection in Los Angeles.

The event brings together international celebrities and athletes, especially music artists Snoop Dogg, Super Bowl Champion Marshawn Lynch, Pro Bowl Wide Receiver JuJu Smith-Cobbler, NCAA National Champion Najee Harris, Pro Bowl wide receiver Keenan Allen, Pro Bowl cornerback Marcus Petersand Pro Bowl quarterback Kyler Murray.

The event will be set up as a Madden gaming tournament with additional broadcasts and extensive social media interactions. The captured content will be distributed for live production and a webisode series after the event. The event marks the beginning of the UGL’s opening season, which begins on Monday, March 8th, at 8:00 p.m. EST / 5:00 p.m. PST on the ESTV and UGL Twitch pages.

ESE will assist in the organization and implementation of the distribution of content in cooperation with Esports TV (“FTA”) Via various media channels. These channels include Twitch, YouTube, Facebook and via ESTV’s sales channels such as Amazon Fire TV, Samsung TV Plus, Roku TV, Sling TV and more.

“UGL is excited to partner with ESE Entertainment on this celebrity gaming tournament. This is arguably the biggest esports celebrity tournament of the year to date. The names and personalities of this event epitomize the convergence of sport and entertainment and we are proud to work with all parties. The synergy between ESE and UGL is strong and we look forward to using and expanding their infrastructure and sales in parallel with our company, ”he commented Geoff Kowalski, CEO of UGL.

“ESE is very excited to be working with the UGL on this Madden gaming event. The unique participant base speaks for itself: Snoop Dogg, Beast Mode, JuJu and more. I know I’ll tune in This is a great opportunity for ESE Entertainment to use its sales and infrastructure channels to maximize this esports event. We are excited to see how many gaming enthusiasts prepare for this great event, ”he said Konrad Wasiela, CEO of ESE.

About ESE
ESE is a Europe-based entertainment and technology company focused on games, especially sports. ESE is made up of multiple assets and world-class operators in the games and esports industries. Functions include physical infrastructure, broadcasting, worldwide distribution of content related to games and sports, advertising, sponsorship support and the growing franchise team for sports teams, K1CK Esports. ESE focuses on bridging Europe, Asia and North America. | www.ese.gg

About the Ultimate Gaming League (UGL)
The Ultimate Gaming League is a US-based esports organization. They run a multi-game league with team franchises that include current and former National Football League (NFL) players. UGL is building a community between sports, gaming and culture by running an ongoing league series with aspiring players and streamers. while we produce the original content that celebrates and engages our community around the world. | www.uglworld.com and @uglworld on social media.

Forward-Looking Statements
This press release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements other than those of historical fact that relate to activities, events, results, results, developments, achievements or successes that ESE expects or expects to be made in the future (in whole or in part) should be viewed as forward-looking information. This information may include, but is not limited to, statements about the benefits of ESE distributing the event. the success and reception of the event in the market; the expected participants in the event; and the extent of the distribution of the event. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expected”, “expected”, “budget”, “planned”, “estimates”, “projections”, “intended”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or statements that are formed in the future tense or that indicate that certain acts, events or results “may”, “could”, “would” ” , “could” or “will” (or other variations of waiver) be taken, occur, achieved or occur Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release however, known and unknown risks, uncertainties, assumptions and other factors that could cause actual results, performance or successes of ESE, i That is, they differ materially from future results, performance or successes expressed or implied in the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs about future growth, results of operations and future capital (including the amount, type and sources of funding) and expenses. All forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in ESE’s securities should be viewed as highly speculative.

Neither the TSX Venture Exchange nor its regulator (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

SOURCE ESE Entertainment Inc.
For more information on ESE, please contact:
Daniel Mogil, Investor Relations
investoren@ese.gg
647-492-1535