The events of the last 15 months and the international border closings have posed great challenges for the Australian hospitality industry. Viral Ventures co-founders and directors Aden Levin and James Farrell transform an empty retail space and open Karen’s Diner, a 1950s-style US diner where the food is great and the staff rude.
Sydney-based hospitality company Viral Ventures, owner of Sydney’s famous World Bar (now known as Wonderland Bar), has opened seven new venues in the past 12 months and employs over 78 local hospitality and entertainment professionals. At a time when staff shortages are widespread in the industry, the company has increased its focus on creating local jobs.
With that in mind, Viral Ventures is transforming an empty retail space and opening July 7th in World Square Karen’s Diner, a 1950s-style US diner where the food is great and the staff are rude to the CBD in this six month pop up.
With the rise of the infamous complaining “Karens” in today’s society and to poke fun at today’s “demolition culture”, this innovative concept becomes an interesting place to visit, where customers can find American home-style cooking such as burgers, wings, shakes and Cocktails that encourage rude, tongue-in-cheek fun to staff and customers alike. The menu will also include a range of vegan and vegetarian options.
Regarding the launch, Aden Levin, co-founder of Viral Ventures said, “All of our concepts at Viral Ventures are designed to ensure that people are having fun and possibly trying something they have never experienced before, be it an immersive one Experience in our Wonderland Bar or being served by angry Karen’s in our new Karen’s Diner. We just want people to have fun and that’s our approach to all of our Australia venues and pop-ups. “
Viral Ventures adjusted its business model in the wake of Covid-19 and was determined to continue its strong growth strategy. Incredibly, the company has grown 150% in sales over the past 12 months and grossed over $ 5,000,000. Given this recent success, the team is keen to continue growing at this pace and continue to create local jobs.
This milestone grows for co-founders and directors Aden Levin and James Farrell, who believe there is no limit to the creativity of their concepts. Aden and James have combined three and a half decades of experience in the events industry. Aden has successfully invested in the hit show Dragons Den UK for its innovative and unique Mainstage Travel concept and has a wealth of experience in the events industry, while James takes a leading role in the event and creative sector and successfully brings record-breaking events to the market.
Viral Ventures operates globally in Australia, the US, the UK and Canada and plans to enter the Asian market. Currently, Viral Ventures has a number of themed venues on three continents including The Wonderland Bar and The Big Bake and Beyond Cinema, as well as several pop-ups also gracing cities like the Smuggler’s Ship and Bumper Cars on Ice.
You can find the creative concepts of Viral Ventures here: https://www.viralventuresglobal.com/