DETROIT – General Motors launches two new high-end GMC Sierra 1500 pickups, including one called Denali Ultimate, which will start at more than $ 80,000 – making it the most expensive half-ton full-size pickup on the market.

The new models aim to build on Sierra’s already high profit margins and average transaction prices, which stand at $ 53,342. That includes $ 61,695 for the current Denali 1500 pickup truck, which starts at around $ 57,700.

The other new pickup is the AT4X, a more luxurious and all-terrain pickup than the current AT4. of the brand, from $ 74,995. It has many but not all of the technical improvements like the Denali Ultimate with off-road parts and accessories. It also has less chrome on the outside and opts for more darkened features and tires.

2022 GMC Sierra 1500 Denali Ultimate

GM

“There is an opportunity to add even more luxury and even more capabilities. We believe there is a market for it. There are people willing to pay an even higher price, ”said Duncan Aldred, GMC’s global director, during an interview earlier this year.

The new models are part of an updated range of full-size pickups for the 2022 model year that includes a refreshed exterior and a redesigned, more technologically advanced interior on most models. The trucks will debut online Thursday night and during an ad on Thursday Night Football between the Denver Broncos and Cleveland Browns.

The updated models offer a digital display greater than 40 inches diagonally, including a new 13.4 inch diagonal color touch screen, a 12.3 inch digital instrument for the driver and a 15 inch head up displays. Both the AT4X and Denali Ultimate have a standard 6.2-liter V-8 engine that delivers 420 horsepower and 460 foot-pounds of torque.

2022 GMC Sierra 1500 AT4X

GM

While the GMC Sierra shares its bones the Chevrolet Silverado, The automaker has specifically differentiated both the pickups and the brands in recent years. The differentiation has allowed GM to continue to bring the GMC brand to market, although many of the vehicles share platforms and features with Chevrolet vehicles.

According to GM, the vehicles should go on sale in the spring of next year. The automaker is accepting refundable reservation deposits of $ 100 on GMC’s website for the Sierra 2022 models.

Starting prices for the 2022 GMC Sierra range range from $ 32,495 for a work-oriented pickup to $ 80,395 for the Denali Ultimate. The price includes a mandatory target fee of $ 1,695.

GMC isn’t the first to offer a truck with a starting price of more than $ 80,000. Ford engine offers a handful of pickups above this price point, but they’re bigger super duty trucks than the GMC Sierra 1500.

Denali Ultimate

GM executives have Denali as one of its leaders Profit gems for many years. It started as a small trim on the Yukon SUV in 1999, but has expanded to include every vehicle of the brand in recent years.

The Sierra Denali Ultimate is a fully loaded vehicle equipped with GM’s Super Cruise hands-free freeway driving system, which will be expanded upon the company’s announcement 22 models by 2023. The technology will be available on the regular Denali, but not by default.

The 2022 GMC Sierra 1500 Denali Ultimate features GM’s Super Cruise hands-free highway driving system.

GM

“The very first Sierra Denali Ultimate Trim is the most advanced and luxurious pickup in its class and takes the popular Denali sub-brand to an even higher threshold for capable luxury,” GM said in a press release on Thursday.

Other features include a pickup bed made of carbon fiber composite, high-quality suspension and driving components, massive 22-inch wheels, full-grain leather interior and open-pore Paldao wood paneling in the interior.

AT4X

GM calls the AT4X a “balanced design that offers advanced off-road capability” without sacrificing comfort on the road.

Like many other automakers, GMC wants to benefit from increasing sales of SUVs and the demand for all-terrain vehicles. The looks and characteristics of such vehicles have become more popular with mainstream consumers in recent years.

2022 GMC Sierra 1500 AT4X

GM

The vehicle has an upgraded suspension system and other off-road parts and accessories like a two-speed transfer case for rock crawling.

GM’s Chevrolet brand also launched a new off-road model for the last month Silverado 1500 is called ZR2.

Correction: The new 2022 GMC Sierra pickups with V-8 engines produce 460 foot-pounds of torque. In an earlier version, the number was incorrectly specified.